GRAND UNITY has revealed its marketing strategy for 2022. Guided by its “Excellence in Values” vision, the developer will continue to leverage excellence to please condominium buyers and advance towards sustainability. 2022’s focus will shift to new-normal living for the masses in addition to the premium sector.
It will be launching three new projects under the brand “blue” with a total combined value of
2.5 billion baht. These are guided by the concept “Explore Your Area.”
The first development to be unveiled is blue Phahonyothin 35, a low-rise condo complex designed for today’s buyers with a starting price of 1.89 million baht.*
Bangkok – Miss Taddao Chirasawadi, Acting Managing Director of Grand Unity Development Company Limited (GRAND UNITY – “Makes Sense.”), reported that her company continued to bolster all facets of its operations and cater to the evolving consumer behavior in the era of new-normal living throughout 2021. To realize its “Makes Sense.” mission to cultivate elements of optimal living standards, GRAND UNITY concentrated on three key business strategies: product excellence, service excellence, and people excellence. Last year’s performance is a testament to its strength and management excellence, including risk management, as well as its solid foundation of success.
“Our 2021 business plan proved effective. We targeted condominium buyers’ needs to carefully consider their options before purchasing a vertical home during these difficult times and applied our product excellence strategy. Our properties were built with carefully chosen construction materials. We also aimed for zero defects. As a result, we successfully closed the sales of CIELA Sripatum. At the same time, we also developed various other high-quality projects in compliance with international standards. For instance, ANIL Sathorn 12 became Thailand’s first residential project to receive the gold precertification for multifamily residences according to the WELL Building StandardTM from the U.S.-based International WELL Building InstituteTM (IWBITM). In terms of service excellence, Grand Unity enlisted the help of Senses Property Management Company Limited (SENSES). This seasoned property management expert will be providing a gamut of condominium management services. We also continued to improve the competence of our staff,” Miss Taddao explained.
Thanks to these efforts, GRAND UNITY earned a place at the BCI Asia Top 10 Developers Awards 2020 for developing three BLUE Series projects, namely ANIL Sathorn 12, MAZARINE Ratchayothin and CIELA Charan 13 Station. The title genuinely reflects its product and service excellence.
2022 will prove to be yet another game-changing year for GRAND UNITY, a continuation of 2021 or the year of optimization. This new year the company will be highlighting its vision of Excellence in Values, which seeks to elevate the three key strategies of customer-facing excellence. 1. Product Excellence: We will continue to learn about condominium buyers’ genuine needs and wants and develop our products accordingly. We will also strive for optimal everyday living standards and compliance with international construction standards. The application of innovation and technology will also play a crucial role. 2. Service Excellence: We will provide a comprehensive range of services and organize exclusive activities for the GRAND UNITY Family, such as disinfection of various GRAND UNITY projects, Home-Friendly service, which can be booked via the GRAND UNITY mobile application. In addition, Senses Property Management Company Limited (SENSES) will be providing professional property management services. 3. People Excellence: We will continue to equip our people with a customer-centric mindset, an invaluable asset to our staff members and customers. This strategy is part of the sustainability action plan of the Univentures Group as well.
In addition, GRAND UNITY will continue to explore locations with excellent potential for growth, well-built infrastructure and convenient transportation networks. These factors are tailored to the new-normal lifestyle needs of today’s consumers. Most importantly, these locations offer optimal value for money and accommodate target buyers in every segment. They meet everyday needs in terms of sustainability and living standard excellence
“This year we are prepared to go all out. Our highlight will be the launch of ‘blue,’ a new condominium brand, as part of the BLUE Series, under the concept ‘Explore Your Area.’ We have developed this brand to be affordable and meet today’s condo buyers’ lifestyle needs, which is a break from our past focuses on middle to high-end buyers. The word ‘blue’ represents their identity, freedom and diversity. It embodies a creative and freedom-living young professional. There will be three developments under this brand across Bangkok to cater to different areas. The first project to launch is blue Phahonyothin 35, to be followed by blue Sukhumvit 89 and blue Sukhumvit 105. The combined value of these projects is over 2.5 billion baht.
“Along with developing new projects, my company also aims to drive the sales of move-in-ready projects. These are worth more than 2.7 billion baht. We also have a revenue backlog of over 3.5 billion baht to be realized between 2022–2023. When the economy recovers, we will develop more projects along the mass rapid transit lines. These are estimated to be worth 8 billion baht. We believe that this year our buyers will feel and experience first-hand our GRAND UNITY commitment to quality in every dimension,” Miss Taddao concluded.
blue Phahonyothin 35
blue Phahonyothin 35 is a complex of two 8-story condominiums on a 2.1.97 rai plot of land. Valued at 800 million baht, this project offers 322 fully furnished units. Buyers may choose from a total of six layouts, ranging from 24 to 37.50 square meters. Prices start at only 1.89 million baht*. It has been developed under the concept “Find New Moments in Familiar Places.”
The property is located near Ratchayothin Intersection. This northern Bangkok central business district (CBD) has seen continuous development in recent years, including transportation network, employment diversity and office infrastructure. All of this translates to greater potential for growth. Commutes to downtown Bangkok are convenient. You can take Phahonyothin Road, Vibhavadi Rangsit Road, or Ratchadaphisek Road if you drive. Alternatively, you can hop on the BTS SkyTrain. Ratchayothin Station is 1.5 kilometers away, while Phahonyothin 24 Station is 1.7 kilometers away. The MRT Yellow Line will be completed in the near future. The development is also surrounded by lifestyle centers and many landmarks.
The design has been adapted to the evolving needs of today’s target homebuyers and new-normal living. The designer has been particularly attentive to the function of each space. Every unit will feature adaptive furniture specially designed for blue. The pieces cater specifically to today’s generation and can be adapted to a variety of living situations, helping save space while increasing usability.
Meanwhile, a complete range of common facilities will be available to residents across three interconnected floors. The highlight is the sky bridge that links the common spaces of the two buildings, including a co-working space, a game room, a fitness studio, a yoga studio and a central pool. The inner court’s greenery is envisioned to afford residents a relaxing atmosphere. The developer promises that parking will accommodate 40% of all units. In addition, security will be a top priority. Highlighted security features include key card access, touchless access for shared spaces, and 24-hour CCTV monitoring.
blue Phahonyothin 35 will have an official opening of its sales office this February 26–27, 2022. Those who are interested can register for the exclusive opening’s promotion via https://grandunity.co.th/th/blue-phahonyothin-35. For more information, please contact us via our LINE official account, @GrandUnity, or on Facebook, www.facebook.com/GrandUnityDevelopment, our website, www.grandunity.co.th
or call 02 652 4000.